FLAGRANT
BY THE
NUMBERS
How I helped one of the world's top comedy podcasts grow from cult favourite to cultural institution — across every platform, every system, every metric.
Showrunner &
Head Producer
As Showrunner and Head Producer for Flagrant, I operated across every major dimension of the show — creative strategy, production, guest booking, social media, YouTube, audio infrastructure, Patreon, ad delivery, analytics, live studio execution, and internal systems.
My role was about keeping a fast-moving, high-profile media company aligned and growing while the show continued reaching millions of viewers and listeners every week. When Andrew Schulz stepped away for Street Fighter production from August–October 2025, I kept the entire operation running at full speed.
YouTube Management
& Channel Growth
I managed the Flagrant YouTube channel during a period of significant growth — from 1.6 million to over 2 million subscribers — by driving creative and strategic input on titles, thumbnails, episode packaging, and publishing strategy.
Every packaging decision was backed by performance data: I analysed click-through rates, retention curves, and algorithm signals to maximise reach and cultural relevance with every upload.
YouTube isn't just a platform — it's a publishing business. I treated every upload like a product launch.
Clips Channel
& Short-Form Strategy
I inherited a clips channel sitting at ~850K subscribers with no clear content strategy. I redesigned the entire approach from the ground up — restructuring the publishing cadence, redefining clip categories, and standardising how we packaged and presented content across three distinct formats:
- Short-form (under 3 min) — punchy, high-virality moments optimised for discovery and shares
- Mid-form (8–10 min) — extended takes and segment highlights driving deeper retention
- Long-form (10–30 min) — full conversations and topic deep-dives for core fans
I also overhauled thumbnail strategy — moving away from generic stills to deliberate, high-contrast designs that consistently signal value and drive clicks. The results were immediate and measurable.
After the strategy shift, the clips channel saw a 50% increase in viewership — and grew from 850K to over 1 million subscribers.
Audio Infrastructure
& Spotify
I built and ran the complete audio infrastructure for Flagrant — migrating the show onto Megaphone, managing the monetised feed, and ensuring the audio side of the business ran cleanly at scale.
I spearheaded getting Flagrant onto Spotify with video, a move that contributed directly to audio numbers doubling between March and July 2025.
Guest Booking &
Talent Coordination
I led guest strategy, outreach, and on-site coordination for high-profile interviews spanning politics, culture, entertainment, sports, business, and comedy. For the Donald Trump interview, I coordinated directly around Secret Service logistics — a level of operational complexity few producers at any level ever encounter.
Charting at the
Very Top
Top Comedy Podcasts — USA
Top Podcasts — USA Overall
Patreon — $52K → $63K / mo
Full Scope
of Work
Social Media
Management
I ran every major Flagrant social platform — day-to-day content, strategy, community, and growth. This wasn't a side task. I treated each platform like its own publishing operation with distinct audiences, formats, and growth levers.
On Instagram, I identified what content drove follows vs. saves vs. shares, restructured our clip and image cadence, and leaned into culturally relevant moments. The result: 335K → 560K followers in under a year — a 67% jump.
On X (Twitter), I inherited a page that had been essentially dormant. I built a content rhythm from scratch, engaged directly with fans and trending conversations, and grew a neglected 16K account to 32K — doubling the audience.
On TikTok, I extended the short-form clip strategy from YouTube and tailored it to the platform's algorithm and culture, growing the page from 145K to 173K followers.
Three platforms. Three distinct strategies. All growing — simultaneously.
Rebrand &
Brand Strategy
I spearheaded the Flagrant rebrand from the ground up. Complete creative direction, visual identity overhaul, and platform packaging. The result shifted how the show presented itself across every platform, matching its growing cultural ambition.
LET'S BUILD
SOMETHING BIG.
Full-stack media production expertise — from systems and strategy to studio execution and platform growth. Ready to make an impact from day one.